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Project VALUE
Description
As part of the VALUE project, Edelweiss was able to successfully sell a leading software company specializing in cashback solutions to a financial investor with a corresponding platform company. The entire corporate universe, including employees, customers and stakeholders, was successfully integrated into the structures of the buyer company. This took place as part of a horizontal integration, as the buyer (portfolio company) was a larger competitor. The aim is to further develop the now larger platform solution and to jointly become the leading provider of cashback solutions in Europe and internationally, benefiting from massive new developments and finding new approaches to scaling this business area.
Quote from Edelweiss management:
“This was a very individual and tailor-made transaction process with many bidders and buyer parties, whose offers were evaluated according to the specific aspects and wishes of the shareholders. Through the bidding process, we were able to maximize value and successfully complete the sale of the company in accordance with the shareholders’ ideas. We are excited about the coming years and look forward to the company developing positively.”
Approach
By taking over apia systemhaus gmbh through Patrimonium Beteiligungs AG and Group Link Holding GmbH, Edelweiss has ensured an orderly and successful succession for the company. This enabled apia systemhaus gmbh to be seamlessly integrated into the new corporate structure, taking advantage of high synergy effects and integration potential.
Team
“The company’s successful integration into the market of a larger competitor and the development of a comprehensive platform for cashback solutions are testament to our team’s in-depth market knowledge and commitment. We look forward to accompanying the company on its path to market leadership.”
Christo Ntafopoulos Economou
“By working with the financial investor and the buyer’s experienced management team, we have been able to create a strong foundation for the further development of technologies and services that will enable the company to continue to scale and drive innovation.”